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Breakfast debates
Geoffroy Roux de Bézieux

October 2019

How can we prepare businesses for the 21st century?

Get the highlights of this breakfast discussion with our video clips

Find details on the presentations from this breakfast discussion

Summary of the Breakfast Discussion on October 22, 2019

Read the summary of the breakfast discussion and the topics covered with our guest, Geoffroy Roux de Bézieux, president of MEDEF.

The Central Government, Good and Bad Payers

Geoffroy Roux de Bézieux comments on theresults of the 9th ARC/IFOP surveyon payment terms, particularly French companies’perception of the government as a poor payer. An in-depth analysis.

Banks and Companies' Capital Shortfalls

In this piece, Geoffroy Roux de Bézieux discusses therole of French banks, particularly infinancing the working capital ofFrenchcompanies. Read his remarks.

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Biography of Geoffroy Roux de Bézieux

Geoffroy Roux de Bézieux, the current president of the Mouvement des Entreprises de France (MEDEF), France’s leading employers’ association, began his career at theL’Oréal Group. He served as marketing director for the United Kingdom and helped establish the company’s Polish subsidiary. As a co-founder of the mobile phone accessories specialist“The Phone House”in 1996, he served as its CEO until 2004. His journey in the mobile phone industry continued with the creation of the mobile virtual network operatorOmea Telecom, which owned brands such asVirgin Mobile FranceandTele2 Mobile. In 2007, Mr. Roux de Bézieux joined the supervisory board of thePSAGroup, where he later became vice chairman.

 

His commitment to serving businesses was evident during his tenure as president of theCroissancePlusentrepreneurs’ association from 2005 to 2008, and later aspresident of Unédicuntil 2010. In 2018, he was elected president ofMEDEF.